ShopBack is leading the wave of smarter shopping in Asia Pacific with a one-stop lifestyle platform. We empower our customers to make smarter purchase decisions, rewarding them with cashback whenever they shop via ShopBack.
Founded in Singapore in 2014, we have since established ourselves as a leading player in Singapore, Malaysia, Indonesia, the Philippines, Thailand, Taiwan and Australia, working with top e-commerce merchants.
Since our founding, we have since grown to a team of over 250 ShopBackers across all our markets. To support the growth of the company, we focus on Culture & Core Values, forging Connections, and being Customer-focused.
Our Culture & Core Values
In ShopBack, we place a strong emphasis on culture and our KICKON core values.
At the hiring stage, we assess for these values during the interview process. During performance reviews, ShopBackers also reflect on whether they demonstrated these values in the course of delivering their outcomes.
To illustrate how ShopBackers demonstrate "Own the Change You Seek", it is common to see examples of self-starters within the company. For instance, to promote healthy lifestyle practices, ShopBackers took it upon themselves to organise weekly HIIT (High Intensity Interval Training) and yoga sessions. These sessions are conducted by our own ShopBackers, and everyone is encouraged to participate.
In addition, we recognise ShopBackers who show these values through our quarterly KICKON awards, inviting their managers and colleagues to provide testimonials.
We believe it is crucial for ShopBackers to feel connected to the mission of the company, as well as to their fellow ShopBackers.
Monthly Town-halls are arranged to help all ShopBackers across the different countries align on our business objectives. On top of receiving key updates from company leaders, town-halls are also an opportunity for ShopBackers to directly raise questions relating to the company. It provides everyone with a channel to "Keep It Real" and clarify issues that may impact our collective future.
To facilitate connection between ShopBackers, we also organise fortnightly lunches, team celebrations, and ensure that we have a well-stocked pantry in every office (so that ShopBackers can bond over food!).
Lastly, we organise regular team-building activities, including an annual off-site retreat, where all ShopBackers across the region have an opportunity to gather and hear directly from company leaders. It is a platform to meet colleagues face-to-face and strengthen bonds for better teamwork and collaboration.
In the spirit of "Never-ending Customer Obsession", we make an effort to connect with our customers regularly. ShopBackers reach out to customers for feedback, and all teams work together to seek new ways of improving the user experience.
We constantly aim to innovate and deliver new ways of delighting our customers. For instance, ShopBack GO, a new product where customers can earn cashback on their offline purchases (e.g. at F&B outlets), was created out of the desire to give our customers a new way to save money, while enabling merchants to have wider marketing reach.
As ShopBack continues to grow, it is vital to keep our ears close to the ground and provide new services that will continue to "wow" our customers. Stay tuned for exciting new products and features that are coming your way!
Winner, Global Mobile Challenge 2017
Winner, Emerging Enterprise Award 2016
Gold Winner, Best Innovative Start-up (Growth Stage), SiTF Awards 2015
Silver Winner, Best Innovative Infocomm Product (Consumer), SiTF Awards 2015