The Leading Infocomm and
Digital Media Professional Society in Singapore

Mr Kelly Choo

Young Professional of the Year, 2012

Kelly Choo's IT spark was ignited in his secondary school days at Raffles Institution. He then went on to Ngee Ann Polytechnic and graduated with a diploma in Information Technology (eCommerce). He was involved in a computer security role while in the Singapore Armed Forces, and also worked in the US as an IT consultant while studying in University of Pennsylvania under the NUS Overseas Colleges scholarship. During this time, Kelly was already involved with launching a few start-up businesses. After graduating from the National University of Singapore with an honours degree in Computing (eCommerce), Kelly decided to take on a role as a teaching assistant in the 1st Asian Facebook development course, driven by his passion for technology and its impact.

Today, Kelly is the Co-founder and the Vice President of Business Development & Strategy at Brandtology, founded in 2008 in Singapore.

Kelly's ability to understand and meet the market's needs helped rally Brandtology's exponential business growth since its inception, and today it has grown into one of the leading Social Media Intelligence providers in the world. In 2010 Brandtology won "Most Innovative Infocomm Product/Service" in the prestigious National Infocomm Awards organized by the Infocomm Development Authority of Singapore (IDA).

In 2011, Sentia Media (formerly Media Monitors Group), Asia' s leading Media Intelligence conglomerate, acquired a majority stake in the company. The partnership helped boost the company's global coverage. Now with 4 major headquarters in China, USA, UK and Singapore, around 20 offices and more than 230 staff based worldwide, it supports close to 90% of the world's online population in terms of language.

As a strong advocate for Social Media Intelligence and its use globally, Kelly has been regularly invited to speak at events and conferences. He has spoken at conferences like Social Media World Forum, Ad:Tech, Gallup International WIN/GIA conference in Moscow, iGov Global Exchange, Cornell-Nanyang Institute of Hospitality Management conference, Strategic Online PR & Media Relations Asia, Asia Business Forum Seminars, Clients' and Agencies' regional training sessions, as well as in various universities, polytechnics and alumni groups.

Kelly lives by the saying: "The best way to predict the future is to invent it!". He has helped invent ways for the benefit of businesses in today's information technology age and will continue to do so as long as he enjoys the process of meeting the market's needs through innovation.

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